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At the Lorraine Motel, the numbers 3-, 0-, 6-, were just as significant in the 1950’s and 60’s as they are today. Then nicknamed the “Abernathy-King” suite, room 306 housed Dr. Martin Luther King, Jr. and one of his closest friends and associates in the movement, Ralph Abernathy, whenever they visited Memphis.

On April 4th, 1968, while visiting Memphis in aid of the sanitation strike, Dr. King stayed in room 306 for the very last time. Standing on the balcony, Dr. King was preparing to meet with the sanitation workers to organize their march. In the midst of requesting that Mahalia Jackson’s “Take My Hand, Precious Lord” be played at the meeting, he was fatally shot there on the balcony, in front of room 306.

Today, Room 306 is kept as it was on that tragic day. of the civil rights leader’s death. Purchasing and sporting Room 306 paraphernalia, you are supporting the continuity of Dr. King’s dream. You are supporting the movement of striving to fulfill what he stood and fought for, knowing that it didn’t end on the balcony outside of Room 306, but that the movement continues through you.


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